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Industrias Creativas

HYPERCOMF- SOFT SPOT

HYPERCOMF- SOFT SPOT

HYPERCOMF- SOFT SPOT

In February 2018, Ileana Tounta Contemporary Art Center presents the solo show of Hypercomf (Ioannis Koliopoulos – Paola Palavidi) entitled Soft Spot.

Hypercomf is a newly funded, fictitious company profile, producing installations of hybrid, soft and discomforting art, functional objects and poetry.

The company examines the notions of the useful and the useless, comfort and discomfort, personal and collective experience and material and emotional consumption.

Soft Spot is Hypercomf’s first pop-up store, designed in order to be experienced both as an art installation and a store specializing in oversized wall to wall tapestries, purposeful totes, cotton poetry with wool attachments, hats of soft lectures and video shoes.

HYPERCOMF- SOFT SPOT

The raw material used for this installation is predominantly second hand fabrics and blankets, clothes, hats etc., which are sourced through donations, thrift purchases and quests through chests and closets of Greek houses. The materials are chosen for their rarity or banality, their ability to express a personal story, a time period or culture and for its comforting or discomforting qualities. Many of the items express individual character, others collective culture and collective trends, and all define a historic cultural time line.

The produced objects are the materialisation and union of fragmented collective experiences and memories.

Poetry is similarly stitched and sewn using second hand words and phrases. Then, it is woven using an industrial loom and wrapped around ones neck when it’s cold.

HYPERCOMF- SOFT SPOT

The video shoes come in any size.

The company operates in a landscape of overabundance and hyperbole of material, skills, levels of being, technological conveniences and comforts.

Hypercomf is a new utopian business and production model, yet another imagined reality, investigating the economy of the individual, using humour, observation and the possibilities of constant cultural reinvention.

Hypercomf invites you to float comfortably in the hyperbole of word and material.

You found our Soft Spot!

Acerca del autor

Galini Lazani

Museologist / Curator

Curator en ILEANA TOUNTA Contemporary Art Center

 

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